AGMES for Joe & The Juice
IN COLLABORATION WITH JOE & THE JUICE, WE'VE CREATED A UNIQUE, LIMITED EDITION FRIENDSHIP NECKLACE SET FOR THEIR NEWEST BREAKFAST LAUNCH, THE EGGCADO.
A PARTNERSHIP THAT AIMS TO CHALLENGE AND CHANGE THE STATISTIC THAT BREAKFAST IS THE LONELIEST MEAL OF THE DAY BY BRINGING FRIENDS, PARTNERS AND PEOPLE TOGETHER OVER BREAKFAST.
The Eggcado Necklace Set
One necklace, a sterling silver avocado and the other a gold vermeil egg - two unexpected friends coming together to form a beautiful, abstract pendant. The necklaces can be worn as a set or shared with a loved one.
" Together with AGMES, we're redefining the boundaries of collaboration, inviting people to celebrate the essence of breakfast & friendship through the lens of style and taste." ~ Kasper Garnell, Global Brand Director of Joe & The Juice
“A frequent source of inspiration for my designs comes from organic shapes and textures found in the natural world — from the asymmetry of an imperfectly soft-boiled egg to the complex patterns of bumps and divots of the avocado skin, the particular challenges inherent in these designs were super exciting to work through. While quite different from each other, they also work together (gastronomically and physically) so very well; a fitting combination to represent and support friendship across the globe. Not to mention, these are two staples I eat practically every day.
JOE’s idea of embracing connection and bringing people together really resonated with me, as so much of my own inspiration comes from the connections all around me. In this “hyper-digital” time, I find it increasingly important to forge genuine inter-personal connections with those around us. Supporting this project, creatively, was an absolute blast”. ~ Morgan Lang, Designer & Founder of AGMES